Entries by sgarden


TikTok Privacy & the Future of Video Content

Are you concerned about your company’s privacy on TikTok?  We get it. The platform has come under heavy fire in recent months for its shadowy data collection practices, as well as its potential ownership connections to the Chinese government.  As the app continues to grow in popularity and gather more and more avid users, many […]

You, Me & ChatGPT

Have you heard of ChatGPT? Of course you have. It’s the latest buzzword in the digital marketing world, and it’s already changing the game as we know it. ChatGPT is a cutting-edge artificial intelligence language model developed by OpenAI, and it’s making waves in the marketing world for good reason. In this blog, we’re going […]

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Lead Scoring Best Practices

In an ideal world, a successful marketing campaign will come with hundreds and thousands of leads. An abundance of leads is what we’re all searching for — but how should we go about prioritising the leads that have the highest chance of conversion? This is where lead scoring comes into play. What is lead scoring? […]

Case Study: Education Content Production – Social Garden

With a team of content creators and hundreds of campaigns delivered, Social Garden has established itself as a competent and effective copywriting resource to compliment all types of strategies. Copywriting feeds into every facet of work from web pages and emails to advertising copy and video scripts. Consistently publishing good content helps Social Garden to […]