Growing engagement Year-on-Year by 97% for Study Melbourne
How we built a successful organic presence for Study Melbourne through authentic social media production, community management and Meta advertising. Together, we are championing Melbourne and Victoria as the destination of choice for international students.
Showcasing all that Melbourne has to offer
97%
increase in engagement rate YoY
26,600+
New followers YoY
Over 620
Pieces of content created across Instagram, Facebook, LinkedIn, WeChat and Twitter.
Timeframe
2021 - 2023
- Organic Social Media Production
- User Generated Content
- Social Media Crisis Management
- WeChat Social Media Production
- Videography & Photography
- Community Management
- Meta Advertising
2021 - 2023
The job to be done
Study Melbourne champions Melbourne and Victoria as the destination for international students wanting to start or continue their study journey. Through organic social media, we have helped showcase all that Melbourne offers and why it has been named Australia’s best student city for eight years in a row.
1. Students to the front
Study Melbourne strives to reach and support international students and their parents with course and destination information, welfare and support services, and useful information.
2. Victoria, the education state
To authentically represent Melbourne as a premium destination for International students for educational and career growth. Through the use of photography and video footage, we are able to immerse followers into what life is like in Victoria and Melbourne. From Aboriginal culture to world-class events, to top-ranking universities, Victoria has it all.
3. Building relationships
With a specific Facebook Group aimed at offering support for international students, we are able to build a sense of community and source of information for enrolled students. Comment sections and direct messages also provide direct insight into the minds of our audience.
Our favorites
One of these videos has now received 4.4M views, 4.9K reactions and 35 comments.
We helped cement Melbourne as the undoubtable frontrunner when it comes to academia and lifestyle by strategically boosting posts that speak to the liveability and culture available in our state.
What do we deliver?
Organic Social Media Production & Management
Each month we're producing social assets for Study Melbourne's western channels - Facebook, LinkedIn, Twitter, Instagram and YouTube. We edit video content, create copy and design assets, and create GIFs for posts.
WeChat Social Media Production & Management
Our in-house Chinese marketing specialists manage the Study Melbourne WeChat account, produce long-form articles each month and provide insights into channel best practise.
User Generated Content
Our UGC content amplifies the international student experience studying in Melbourne. We source, manage and interview the students, and produce assets each quarter for Study Melbourne.
Videography & Photography
This year, we've also been brought in to help produce up a broad suite of video and photo assets. This includes high-res and UGC photography, event promotional and student interview content, mastering of content and post-production.
Social Media Crisis & Community Management
Our team of community managers, oversee all the comments, messages and DMs to Western and Chinese social channels. Our team are monitoring this 2-3 times a day, and has a crisis management process to respond to unplanned crises'.
Paid Advertising & Content Boosting
Study Melbourne (as part of the all-of-government contract) use a media agency to buy all their media. We recommend what that boosting strategy should be, what channels to boost on, what audiences to target and what content should be
The results
97%
increase in engagement rate YoY
1000s of comments/DMs
Across Instagram and Facebook
26,600+
New followers YoY
620 posts published
Across Instagram, Facebook, LinkedIn and Twitter
Interested?
Request a call back to chat about our case studies, services or pricing.
