Letting the alumni drive the strategy.
With a key focus on bringing alumni back to further study (through postgraduate, HDR, or short courses), or moving them into the next chapter of their SCU journey through mentoring, giving, or community engagement it was really important that we spoke directly to SCU’s alumni.
We interviewed and surveyed groups of SCU’s alumni to pull out insights and data. We also sent them surveys which allowed us to quantify some of the key statements that stood out to us in the sessions.
This has allowed SCU to make student-led decisions, leading to better marketing outcomes and confidence in producing content alumni want.