Increase in organic traffic to the website year-on-year from 01 November 2021 to 30 November 2022.
March 2022 - February 2023
SEO (Search Engine Optimisation) Support retainer
Melbourne Polytechnic's desired outcome was clear: they wanted to see a 15% increase in organic traffic to their website.
Our team conducted:
1. Technical audit
2. Website quality audit
3. Competitor analysis
4. Keyword research for existing pages
5. Content quality audit
Our flexible approach to working meant we could tailor each month's insights and next steps to suit Melbourne Polytechnic's resources, such as copywriting and web development at any given time.
The website quality audit is a key starting point for the team to understand both the content and back-end structure of your website. This creates a roadmap to work on to improve your site’s organic ranking, as Search Engines send traffic to websites they deem to be “high quality”.
So, what does this mean for your website?
Having low-quality content and pages, coupled with a poor structure and little to no mentions, cause Google to lose trust in your website — which means it will crawl, index, and rank it less and less over time.
The website quality audit assesses the quality of your website by looking at a number of different data inputs, including inbound links, titles, content depth, sales from organic traffic, keyword rankings, and more.
We then use a number of tools and collected data to assess quality metrics at the page level. From here, we decide what to do with all of the pages on your site.
After the data is pulled and aggregated, the manual process begins. We begin by grouping each page into a ‘section’. This allows the team to segment the site and prioritise pages and/or keywords to focus on.
In the case of Melbourne Polytechnic, the Website Quality Audit ensured we had plenty of both technical and content updates to make, so we could roll up our sleeves and start working on them!
Like many of our clients, Melbourne Polytechnic did not have a dedicated in-house resource for making technical SEO updates to their site architecture, so we were happy to work alongside their web agency Technical tasks which have been conducted throughout the job include:
“Social Garden provide us with clear guidance,
great content, regular check-ins, and technical
and functional recommendations. They drove us
to reach and exceed our SEO goals.”
Traffic to site from 01 November 2021 to 30 November 2022
In Page Views from 01 November 2021 to 31 November 2022
In Sessions from 01 November 2021 to 30 November 2022
Showcasing the efficacy of on-page content and site structure updates, as at October 2022