Content creation and lead gen to recruit onshore international students.
Kangan Institute partnered with Social Garden to create a digital campaign focused on recruiting prospective international students living in Victoria. We ran a User Generated Content advertising campaigns across Facebook and Google to acquire leads and convert them into student applications, driving international students through the doors.
Towards the end of 2019, Social Garden and the Kangan Institute team partnered to promote the courses provided by the institute across Melbourne and Bendigo.
Increase in CTR between video creative vs static
New prospects generated, with more than half profiled.
2019 - 2020
Digital Advertising (Facebook + Google)
User Generated Content