How did we do it?
1. Clear keyword strategy
We identified high-intent keywords and search volume based on each study area and overall brand awareness for JCU. This created a strong foundation for our campaign.
2. Maximising Google creative
We maximised the suite of Google assets (previously extensions) in our ads to align with search terms and the landing page. This improved overall UX and worked well with the Google algorithm.
3. Utilising Meta high-intent audiences
We used high-intent audiences based on interest, web traffic, social media engagement and databases, allowing Meta to retarget engaged users. Providing high quality data also helped the algorithm identify prospecting audiences.
4. Country-specific content
Once we understood our target audience demographic and psychographic profiles, our experienced content team created engaging ads using user-generated content and country-specific messaging.
5. Seamless client relationship
Our consistent interaction and communication with the client helped us to understand the target audience and implement effective strategies that aligned with their expectations. This, combined with Student Garden industry expertise, allowed us to successfully run campaigns across 2 continents and contribute to JCU student acquisition targets.